If you follow us on Instagram, you may have noticed that a few of our #mantramonday posts have been about slowing down, narrowing our focus, and creating more of what we love vs. what everyone would want.
A while back, Kara and I were talking about re-branding and couldn't come up with anything. After a while we joked about how "our brand loves your brand". It's true, we both LOVE what other people are doing out there right now. As much as we love it, we realized that it's absolutely not what WE should be doing. We have to face it, neither one of us will ever be any good at calligraphy. (Which by the way was my 2014 resolution that has yet to be met).
2016 is the year where we'll do us. I can't even count how many times in the past year, I've been asked to make printables about a certain wintery ice queen or superhero. I also can't count how many times I've had to just say no. We want people to swoon over our creations, not try to pick which Disney invite was created best.
Now, to just explain this to my 3 year old who will probably be asking for an Avenger's party in the fall. . .